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May 3, 2012


May 3th, 2012 – BC Transit, in cooperation with the Downtown Victoria Business Association, embraces good, old-fashioned customer service with operators calling out major bus stops.

Media partners are invited to listen and watch as BC Transit operators resume the practice of calling out bus stops. It’s been more than 30 years since the verbal cues were a regular part of the job.

“In the best interest of all our customers whether they have visual limitations, they are new to the city or they are just too wrapped up in their smart phones to watch the road, BC Transit feels better communication is a win for all,” said Mike Davis, BC Transit Chief Operating Officer. “Our BC Transit operators are known for their tremendous customer service, incorporating call outs simply reinforces that driver and rider relationship.”

“The small gestures can make a big difference,” says Ken Kelly, General Manager of Downtown Victoria Business Association (DVBA). “Victoria is world renown for its hospitality and charm; having BC Transit drivers keep their riders informed and engaged while navigating our beautiful city will only enhance our positive reputation.”

It will take six months to train the nearly 500 men and women who operate the BC Transit fleet.

One of the first drivers to complete his training is Gerald Leahy. Gerald is celebrating his 25th anniversary with BC Transit on May 4th. Gerald is so passionate about his job and his customers – he’s counted every single person who has boarded the bus on his watch. How many riders? Come and ask Gerald yourself.

Thursday, May 3rd
9:45am at Fairfield & Blanshard
The media event will include a demonstration on BC Transit route #21

For more information please contact:
Meribeth Burton
BC Transit Corporate Spokesperson